Studio Breif 2

Task 1:

1 x design sheet outlining relevant contextual research

This design sheet must include at least 4 relevant areas of contextual research/information that will inform your design strategy. At least 1 of these areas must be related to your chosen CoP theme (Politics, culture, society, history, technology or aesthetics).

Some suggested contexts: Client / project background | industry / sector | cultural aspects | sub culture | specific technologies | the internet | social media | historical periods | branding | advertising | colour theory | psychology

Punk Subculture

DIY ethos 

Current Youth culture 

Task 2:

1 x design sheet outlining target audience research

This design sheet must include geographic (country, region) , demographic (age, job role, income, socio-economic status, nationality) and psychographic (interests, values, beliefs, opinions, attitudes, activities, social groups, lifestyle) information on the target audience.

In order to further substantiate these you must compose 3 x "personas" representing three types of your ideal target audience/user. Each persona should have a name and cover all the aspects of geography, demographic and psychographic.

United Kingdom 

Task 3:

1 x design sheet identifying and analysing relevant and related visual examples.

This design sheet must include at least 4 examples of graphic works related to your project. Use this extract from "Visual Research" by Noble and Bestley to aide your analyses. To demonstrate that you have understood the text you must use at least 3 of the key terms discussed within 

BA (Hons) Graphic Design Study Task 03: (Studio Brief 2) 1. Defining the brief

1. Research question: This is the question that will guide your theoretical and practical work in CoP2. Your question must reference one of the CoP themes (Politics, Society, Culture, History, Technology or Aesthetics) either broadly or focussing on a specific aspect (e.g. "gender" being a specific aspect of Society); and one specific graphic discipline(Typography / type design, Advertising / public awareness, Branding / logo design, Editorial, Design for screen or Print making).

What has been the impact of punk on graphic design. 

With a focus on the DIY ethos. 

1a. Is it viable?:  Using this weeks lecture (Proposing a research question) answer the following questions in relation to your research question: What is there to study (ontology)? How can we know about it (epistemology)? How do we study it (methodology)?

What is there to study: Fanzines, flyers, record labels and covers, punk bands, punk designers,

How can we know about it: Book, essays, films, animations, illustrations, graphic design, music,

How do we study it: Reading, listening, watching, creating, expeirmenting.

2. Defining the design problem: Whilst your research question should provide opportunities for both contextual/theoretical research and practical research, you need to ensure that there is an obvious design problem to resolve/explore. For example, your research may focus on branding and politics therefore your design problem would be: a political party requires a logo and brand strategy for an up-coming election.

My essay focuses on process and meaning.
 A punk artists requires a album cover
A activist group requires a piece of work
Adbusters need a new way to impact society
A record company want you to design a series of album covers for a new anarcho punk band.
Can you show people the diffrence between style and meaning.


3. "Client" needs or requirements: If there is a specific client or organisation or individual who you will be producing this work for (hypothetically) then you should take this opportunity to address any needs or requirements they may have. Similarly, if there is no obvious client needs then you should outline any specific requirements that will guide the project forward.

Clients wants you to create what the next punk album cover looks like.

4. Audience: Through defining the brief you should consider carefully who you are designing for and what implications this will have for the project (this can be tentative at this stage as audience research will offer further clarity).

5. Mandatory requirements: Here you should outline (again, tentatively at this stage) what the mandatory requirements of the brief are. For example, adverts must include the slogan "just do it" or design outcomes must include the company logo or Typeface designs must be functional yet contemporary.

What is the style of punk in contemporary graphic design and is it authentic and does it hold value?

Do the ideologies and values of subcultures get lost as they become pop culture?

Is there weight to what is being created in these subculture style, eg hip hop?

What is the punk methodology?

Why is this important to graphic design?

Did it have influences?

Key words - Youth cultures, subcultures, branding, advertising, Internet 2.0, Generation x. 

What is there to study?

The methodology of the ideologies of punk?

What was happening in the uk during the late 70s and early 80s?

What was happening in the world of design in the late 70s and early 80s?

Is punk a style now rather than a set of values and ideologies?

How the style of it is created and does it still hold meaning today?

The Influence of punk in a post-modernism era, how important is it?

Do the Ideologies influence the design or is it a style?

Cop Essay Research sources

1. Graphic design in Great Britain of 1978.
Discuss the evolution of graphic design during this period of the country’s history. Did different youth movements influence graphic design or was it graphic design to have an impact on these movements?
2. The evolution of graphic design in 20th century.
Here you may explore how graphic design was developing in 20th century, especially when web design was introduced. Who was the first to use graphic design in advertising?

DISCUSS AND ILLUSTRATE THE MAIN CHANGES IN YOUTH SUBCULTURES OVER THE LAST TWENTY YEARS.  ILLUSTRATE WITH PARTICULAR REFERENCE TO TWO EXAMPLES.

http://www.arasite.org/guestsjp1.html

10 Next-Level Graphic Designers Changing the Way Club Culture Looks

https://thump.vice.com/en_us/article/graphic-designers-electronic-music-list

In and Around: Cultures of Design and the Design of Cultures

http://www.emigre.com/Editorial.php?sect=1&id=24

Celebrating the flyer art that helped define rave and acid house culture

http://www.itsnicethat.com/articles/chelsea-louise-berlin-rave-art

How Punk changed Graphic Design

https://typetastingnews.com/2013/10/24/how-punk-changed-graphic-design/

Punk style in British graphic design of the 70-s of XX century

http://csjournal.ca/punk-style-in-british-graphic-design-of-the-70-s-of-xx-century/\

Thatcher's War on Acid House

https://www.vice.com/en_uk/article/margaret-thatcher-war-on-rave-acid-house-boys-own

Jeremy Deller

The History of the World

http://www.tate.org.uk/art/artworks/deller-the-history-of-the-world-t12868

How did the cultural advancements surrounding youth cultures in post-war Britain influence a movement in art?

http://eprints.port.ac.uk/18977/



Rave publication

https://www.amazon.co.uk/RAVE-Rave-its-Influence-Culture/dp/191043387X/ref=sr_1_2?ie=UTF8&qid=1484001872&sr=8-2&keywords=rave


The Strategic Integration of Music Branding and its Evolution in the past 10 years

https://musicbusinessresearch.files.wordpress.com/2012/06/13-jentetics-kinga-the-strategic-integration-of-music-branding.pdf

Design = music

http://idsgn.org/posts/design-music/

All ripped up: Punk influences on graphic design

https://99designs.co.uk/blog/creative-inspiration-en-gb/ripped-punk-influences-graphic-design/

Wednesday, 6:00pm
11 November 2015

Fresh ideas, fresh air

http://www.eyemagazine.com/blog/post/graphic-designers-research

A Brief History of the Smiley Face, Rave Culture's Most Ubiquitous Symbol

https://thump.vice.com/en_us/article/history-smiley-face-acid-house-rave-culture-shoom 




Sub culture book 

http://www.erikclabaugh.com/wp-content/uploads/2014/08/181899847-Subculture.pdf


http://subcultureslist.com/music-subcultures/

http://www.theycallitacid.com/#about

http://www.eyemagazine.com/feature/article/under-the-surface-of-style

http://thecreatorsproject.vice.com/en_uk/blog/revisit-the-art-of-underworlds-dubnobasswithmyheadman


http://www.stevenlaurie.com/wp-content/uploads/2012/01/moore-punkauthenticity.pdf



https://www.ukessays.com/essays/cultural-studies/how-graphic-design-affects-culture-cultural-studies-essay.php

the core of culture; values, is transmitted through symbols and systems of symbols by different communication behaviors"

https://i-d.vice.com/en_gb/article/youth-culture-international-with-collection-of-documentaries

read tomorrow

http://livre-rose.hyper-media.eu/wp-content/uploads/2014/03/Ian_Noble_Russell_Bestley_Visual_research_an.pdf

https://books.google.co.uk/books?hl=en&lr=&id=SAGCAgAAQBAJ&oi=fnd&pg=PP1&dq=club+culture&ots=uXogij_ZuA&sig=xMuHOh6ChseoGXNEsrTeIle1sh8#v=onepage&q&f=false

http://guity-novin.blogspot.co.uk/2010/06/chapter-33-pop-art.html

https://www.cabdirect.org/cabdirect/abstract/19981802096

http://www.erikclabaugh.com/wp-content/uploads/2014/08/181899847-Subculture.pdf

http://www.experimentaljetset.nl/archive/design-ideology
https://www.ukessays.com/essays/cultural-studies/how-graphic-design-affects-culture-cultural-studies-essay.php

http://livre-rose.hyper-media.eu/wp-content/uploads/2014/03/Ian_Noble_Russell_Bestley_Visual_research_an.pdf


https://www.iesabroad.org/study-abroad/courses/london/summer-2012/cu-so-352

https://99designs.ca/blog/creative-inspiration/ripped-punk-influences-graphic-design/


http://whitestone.io/experiments/

http://player.whitestone.io/coldcut/music/OnlyHeaven/

http://blog.iso50.com/category/album-covers-2/

https://www.dezeen.com/2017/01/16/jeremy-myerson-opinion-new-old-design-museum-ageing-populations/

http://www.wallpaper.com/



Lots of essays
http://www.123helpme.com/search.asp?text=graphic+design




https://spinditty.com/genres/Hip-Hops-Influence-on-America
http://gradworks.umi.com/35/22/3522659.html


http://www.bbc.co.uk/culture/story/20150728-how-hip-hop-style-critiques-society

http://moneyinc.com/patagonia/

http://www.fiveten.com/explore/fiveten-history/

https://www.jstor.org/stable/2489699?seq=1#page_scan_tab_contents

http://www.emeraldinsight.com/doi/abs/10.1108/01443330710757230

http://www.patagonia.com/environmental-campaigns.html

https://www.royalrobbins.com/

http://www.zoomdout.com/home/insanity-in-yosemite-1960s-counter-culture-sparks-up-rock-climbing-revolution


 Dezyne Klass: Exploring Image-Making Through The Visual Culture of Hip-Hop

https://books.google.co.uk/books?id=Zu00m04mba4C&pg=PA241&lpg=PA241&dq=Dezyne+Klass:+Exploring+Image-Making+Through+The+Visual+Culture+of+Hip-Hop&source=bl&ots=kUEr5J65L5&sig=NVPtKGt8_dxLcWpPnsJ5Bp4JwJU&hl=en&sa=X&ved=0ahUKEwiMppebst7RAhVKFMAKHetiDeMQ6AEIHDAA#v=onepage&q=Dezyne%20Klass%3A%20Exploring%20Image-Making%20Through%20The%20Visual%20Culture%20of%20Hip-Hop&f=false


http://www.huffingtonpost.com/brad-puet/im-the-jackie-robinson-of_b_6045850.html

https://www.artsy.net/gene/east-village-art/follow

http://scholarworks.rit.edu/theses/7741/

http://cultureofanarchy.blogspot.co.uk/2011/06/methodology-of-punk-ideology.html

http://www.emigre.com/Editorial.php?sect=1&id=20

https://ryanrobinson.myportfolio.com/major-project-2016

jamie reid never mind the bollocks

http://cultureofanarchy.blogspot.co.uk/2011/06/methodology-of-punk-ideology.html - crass



https://crassahistory.wordpress.com/ - Really cool story on thacher\

https://www.flickr.com/photos/60538777@N08/sets/72157626117365345/ - http://www.malcolmgarrett.com/

http://www.emigre.com/Editorial.php?sect=1&id=23

http://www.stevenlaurie.com/wp-content/uploads/2012/01/moore-punkauthenticity.pdf - read
https://en.wikipedia.org/wiki/Crass
http://www.experimentaljetset.nl/archive/interview-graphic-no-24


Punk

v