BA (Hons) Graphic Design Study Task 03: (Studio Brief 2) 1. Defining the brief

1. Research question: This is the question that will guide your theoretical and practical work in CoP2. Your question must reference one of the CoP themes (Politics, Society, Culture, History, Technology or Aesthetics) either broadly or focussing on a specific aspect (e.g. "gender" being a specific aspect of Society); and one specific graphic discipline(Typography / type design, Advertising / public awareness, Branding / logo design, Editorial, Design for screen or Print making).

What has been the impact of punk on graphic design. 

With a focus on the DIY ethos. 

1a. Is it viable?:  Using this weeks lecture (Proposing a research question) answer the following questions in relation to your research question: What is there to study (ontology)? How can we know about it (epistemology)? How do we study it (methodology)?

What is there to study: Fanzines, flyers, record labels and covers, punk bands, punk designers,

How can we know about it: Book, essays, films, animations, illustrations, graphic design, music,

How do we study it: Reading, listening, watching, creating, expeirmenting.

2. Defining the design problem: Whilst your research question should provide opportunities for both contextual/theoretical research and practical research, you need to ensure that there is an obvious design problem to resolve/explore. For example, your research may focus on branding and politics therefore your design problem would be: a political party requires a logo and brand strategy for an up-coming election.

My essay focuses on process and meaning.
 A punk artists requires a album cover
A activist group requires a piece of work
Adbusters need a new way to impact society
A record company want you to design a series of album covers for a new anarcho punk band.
Can you show people the diffrence between style and meaning.


3. "Client" needs or requirements: If there is a specific client or organisation or individual who you will be producing this work for (hypothetically) then you should take this opportunity to address any needs or requirements they may have. Similarly, if there is no obvious client needs then you should outline any specific requirements that will guide the project forward.

Clients wants you to create what the next punk album cover looks like.

4. Audience: Through defining the brief you should consider carefully who you are designing for and what implications this will have for the project (this can be tentative at this stage as audience research will offer further clarity).

5. Mandatory requirements: Here you should outline (again, tentatively at this stage) what the mandatory requirements of the brief are. For example, adverts must include the slogan "just do it" or design outcomes must include the company logo or Typeface designs must be functional yet contemporary.

What is the style of punk in contemporary graphic design and is it authentic and does it hold value?

Do the ideologies and values of subcultures get lost as they become pop culture?

Is there weight to what is being created in these subculture style, eg hip hop?

What is the punk methodology?

Why is this important to graphic design?

Did it have influences?

Key words - Youth cultures, subcultures, branding, advertising, Internet 2.0, Generation x. 

What is there to study?

The methodology of the ideologies of punk?

What was happening in the uk during the late 70s and early 80s?

What was happening in the world of design in the late 70s and early 80s?

Is punk a style now rather than a set of values and ideologies?

How the style of it is created and does it still hold meaning today?

The Influence of punk in a post-modernism era, how important is it?

Do the Ideologies influence the design or is it a style?