Research - Traditional media may be in trouble

Jackson Connor from huff post discusses how online marketing is on the rise and print may be in trouble '$540 billion worldwide on advertising in 2015, led by a 15.7 percent growth in digital media.' With tv still being the top advertising platform however its expected to see minimal growth in the coming years. 'Digital media is now second in line, accounting for nearly 24 percent of advertising spending, while newspapers (12.8 percent) and magazines (6.9 percent) bring up the rear in third and fourth place.' 
It then goes on to say how print is almost below radio for the first time. ' MediaFinder, an online database of publications, reported that while 190 new magazines launched in 2014, 99 also ceased operations, accounting for 43 more closures than the year prior.' From this article I can see it is not all good for print and there is a defiant decline within advertising revenue which will have an effect on print however it doesn't render print useless. Although it does seem prints advertising side is not growing.