Rick Poyner writes about the origins of postmodernism he discuses when term 'postmodernism' in relation to design first came into use, in 1968 within the British magazine design. He goes on to say that it was believed post modernism 'style' had come to an end by the 1980s and new styles had taken its place, however he says 'The cultural factors that gave rise to postmodernism did not disappear in the 1990s and it could be argued that many of them have intensified’ Suggesting that the idea of not conforming to rules and regulations is largely apparent now more than ever which has influences on graphic design.
Hughes Stanton complained that post modernism lacks originality and that is has not created its own contemporary style, however he thinks it is a step in the right direction for design and lead designer to creating more adventurous and ethically pleasing pieces of work. Hughes stanton Quotes 'as an attitude, it is closer to people and what they want: it is prepared to meet all their legitimate needs without moralising about what those needs should be. Its roots are thus deeper embedded in society than those of the modern school.' Joyner says postmodern style is ‘hybrid, double-coded, based on fundamental dualities’ suggesting this can relate to both old and new or recreating the old to be the new. This worked well with Post modern architecture as it did not target individual classes instead it could appeal to a wide range of peoples tastes as the hybrid, double coded forms would attempt to communicate to both the professional class who could depict the references and the general public who enjoyed the playful elements of the design. The first major monument in of post modern architecture was the portal building built in 1982. Wolfgang Weinkart was a crusial part in the development of the postmodernism. He says ‘It seemed as if everything that made me curious was forbidden'
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