How subculture influenced experimental jet set

It was there love for music and intrest in subculture that made them aware of graphic design to begni with.

They talk about the band model and how that inspired there studio model. 'A rock band is a very tight socio-economic unit: just two, three or four people, sharing one collective artistic language' This shift from typical hierarchy to more of a workers co-op 
'We really dislike these traditional separations; we think they create a certain alienation from the end-product.' Foot print is another company which uses this business model influences by the punk subculture. 


"it was subcultures like these that made us aware of this whole graphic sphere of band logos, record sleeves, fanzines, mini comics, mail art, mix tapes, T-shirt prints, buttons, badges, patches, etc" subcultures have made them aware and would likley do the same for others. 



"On top of that, a lot of post-punk subcultures used to have this added element of “social mobility” – which is hard to explain, but what we mean is simply this: subcultures can sometimes function as “gateways”, enabling kids to escape from certain fixed social milieus. As working-class teens, growing up in non-academic surroundings, it was through subcultures such as punk and new wave that we first learned about movements such as Surrealism, Futurism and Dada. In that sense, post-punk was a form of education for us."



In short – if it wasn’t for post-punk, we would have never gathered the courage and self-respect needed to apply for art school, and to be involved in something as “artistic” as graphic design.  
Subcultures give youths a gateway into something which is seen as not for everyone. Punk made it for everyone. 


When it comes to Constructivism, the early 80s (and late 70s) is of course a really interesting period, as a lot of the post-punk aesthetics (the graphic language of new wave, synth-pop, industrial music, etc.) referred quite openly to Russian avant-garde movements (Productivism, Suprematism, Kubo-Futurism, LEF, Agit-Prop, Zaum, etc.).


our way of thinking about Constructivism is very much shaped by the 80s post-punk surroundings in which we grew up. 
Subcultures such as punk influences the way youths experienced artistic movements such as constructivism. Without these they may not have experienced them.


So when we are referring (in an exhibition such as Space Embodied for example) to that whole language of Constructivism, our interpretation is not academic. Our interpretation is much more pop-damaged, much more blackened, much more subcultured.