Why print is great for advertising.
Print Has Gravitas
Print Has Gravitas
Print has a tangibility that the web doesn’t. On a more personal scale, marrying the solidity of print to the convenience of the web strengthens both media. People may stick a print up on there wall and then share this image online through social media, This is where to the two work together.
More focus
When people are using the internet they are usually multitasking where when printing a newspaper full attention is usally on the paper. This results in adverts within newspapers being more likley seen as you are not as aware when online. Folio Magazine reports that a Ball State University study showed that when magazines are used by consumers, they are the primary or exclusive medium 85% of the time. In other words, most of the time someone is reading a magazine, they’re not multitasking.
More focus
When people are using the internet they are usually multitasking where when printing a newspaper full attention is usally on the paper. This results in adverts within newspapers being more likley seen as you are not as aware when online. Folio Magazine reports that a Ball State University study showed that when magazines are used by consumers, they are the primary or exclusive medium 85% of the time. In other words, most of the time someone is reading a magazine, they’re not multitasking.
Unpluging can be Appealing
New York Times bestselling author Baratunde Thurston unplugged for 25 days and chronicled his experience for Fast Company. showing there is more intrest around unplugging and people are seeing how it could be benefial
Flexiblity
Its more flexible to use print as it can be tailored more to your budget through quarter-page, half-page and full-page
Its more flexible to use print as it can be tailored more to your budget through quarter-page, half-page and full-page
Bridging the Print-Web Gap
When print and web advertising pull in the same direction, the results can be extremely effective. The use of QR codes, “text to like” codes, and other interactive features in print advertisements opens up new feedback channels and helps bridge the print-web divide. You can add shortened social media page URLs or offer free downloads in print ads to encourage online follow-up as well. Encouraging advertisers to cross-pollinate between print and web helps them. This is the points I want to really get across with my pratical.
Revenue development in the online era can no longer be staked solely on advertising. But a smart advertising strategy that includes print and web advertising can be effective for advertisers and can ultimately assist other revenue streams, like sponsored content, subscriptions, and custom job boards.
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