This a survey I conducted to gain a better understanding of how people felt towards interactive content. What I found was a it was appealing to a79.3% of peers who took part in the survey however only 41.4 % would actually use it if they needed to download an app. Which shows there is a intrest within interactive ads but this doesn't nesscarly meaning consumers will actually use them. Again as my surveys are taking by mainly students at leeds college of art I am only really assessing students between the ages of 18-21 so this research is not full proff as results are only coming from a certain demographic. However on the other hand it is a demographic who are quite likley to be engaging with print. A slightly larger audience said they yes or maybe to suing the interactive content if they already an app which worked with in, It then goes on to show that a much larger audience owned apps such as facebook, snapchat and instagram This is something I will take into consideration when producing a interactive advert. Final I found more people would be interesting if there content had interactive aspect however I also should of asked would they pay extra for such content as it costs more to produce interactive content. Another error I found with my survey is two questions are missing a maybe which should run through as some questions relate to eachother.
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