My first concept is to use a sunglasses brand print advert on snapchat. So you can scan the advert to get a filter of the sunglasses on your face with a small logo in the corner. This would be a easy way for consumers to test sunglasses on there face without actually trying them on psyicaly. Through research I have found advertises who are using this approach of virutal reality to try on or look at cloths however I have no get found one which combines this with social media. This can be easily sent to friends 'what do you think?' etc. Aswell as this scanning the icon would add persol as friends on snapchat, So they can have a advertising presence here also. This is to show how adverts within print can be made interactive. Research has shown that companys are begging to use these types of adverts within there marketing mix. I think it is a good example of how print can be made interactive, I have not seem many adds which use social media for the augmented reality so this is a great example of where interactive ads could progress to.
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