Companies using Augmented Reality - Research

Research of mine has showed that snapchat is one of the leading apps introducing people to Augmented reality without them knowing. This makes it a perfect platform for print advertment as such a large number of people use the app. Lenses overlay animations onto a user’s face, distort real-time video, and react when a user opens their mouth or blinks their eyes. This is what I want to use within my print advert with a qr code to unlock the animation which would showcase a range of diffrent person sunglass on you? and example of this is 

So further research into interactive print has lead me to augmented reality, this is a way of bringing print to life and is the future of print. It is something magazines and newspapers can use to attractive a larger audience mainly youths who over wise may not be interested.

Tissot

Well-known Swiss watch maker, Tissot incorporated AR in printing that has built enormous buzz across the globe. The company has taken a step further with digitally printed watches that have unique QR code embedded in it. After scanning QR code in the stores, they can see the visual display of any watch right on their wrist.

After employing this technique, Tissot Company had seen an amazing growth in their sales and in the first two weeks of print advertising campaign, 50,000+ hits received on YouTube.

) Tesco

Tesco has integrated AR into its Real Food Magazine. When user scans the page with mobile phone or tablet, they are directed to the links of recipes, videos of cooking shows and can even buy products online.

The augmented version of magazine experienced 60% of average click through, which is incredibly high as compared to click through rate on a banner ad, which is 0.3%.

Final thoughts

Augmented reality advertising campaigns have immense potential to drive huge revenues and sales. Augmented print media intrigue the customers by providing additional information in a more engaging way. Impactful advertising of products using cutting-edge technology provides enriched user experience and ascends the perceived value of brands & products.

Print advertisement in newspapers, magazine, templates and a lot are able to catch the attention of people, but do not captivate them. Evolving technology helps industry-wide brands to better connect with their audience. Nowadays, Augmented Reality in the marketing has become ultra-popular due to the immersive experience it offers to the customers.